Shipments of Smartphones in India expanded by 7 to 8 percent year over year in H1 2024: IDC Report
Shipments of smartphones in India grew by 7% year over year in H1 2024: IDC ReporThe mass funds segment had an 8 percent year-over-year growth, with the top three manufacturers—Realme, Vivo, and Xiaomi—accounting for 60 percent of the market share.t
According to a market analysis agency assessment, smartphone shipments in India increased by 7.2 percent year-over-year (YoY) in the first half (H1) of 2024, with 69 million devices shipped. 35 million smartphones were shipped in the second quarter (Q2) of this year, representing a 3.2 percent YoY increase over shipments in the same quarter of 2023. According to the report, with competitive gross sales increasing through November, the second half of the quarter is a crucial predictor of the second half of the year. From the middle of the second quarter of 2024 onward, new smartphones have been released, mostly from Chinese manufacturers in the mid-premium and premium markets.
Indian Smartphone Market Growth in Q2 of 2024
According to a survey by the Worldwide Information Company (IDC), the amount of entry-level phones (those that cost less than Rs. 8,400) that were shipped decreased by 36% year over year to just 14% of the market in Q2 2024, from 22% in Q2 2023. Poco and Realme embraced Xiaomi, which was the leader in this category.
The entry-premium segment (approximately between Rs. 16,800 andIn H1 2024, Indian smartphone shipments to online channels increased by 8% YoY, according to the IDC research. With a 16.5 percent market share, Vivo lead the country's overall smartphone shipments market. Xiaomi and Samsung followed with 13.5 and 12.9 percent shares, respectively. Rs. 33,500) had the most YoY progress, at 42 percent. Samsung, Vivo, and Oppo accounted for 60% of the market share in this segment.
However, in Q2 2024, the mid-premium segment (approximately priced between Rs. 33,500 and Rs. 50,400) saw a 25% YoY decline in market share, from 5% to 4%. OnePlus and Oppo followed Vivo, which held a 25 percent market share in this category.
In Q2 2024, shipments of phones in the premium class (approximately priced between Rs. 50,400 and Rs. 67,100) decreased by 37% YoY, accounting for 2% of the market. The Samsung Galaxy S23 FE, OnePlus 12, iPhone 13, and iPhone 12 were the hottest phones in this category. Nevertheless, Samsung's share increased from 21 percent in Q2 2023 to 24 percent in Q2 2024, and Apple's market share increased 61 percent year over year in this segment.
With sales increasing 22% YoY and a 7% market share in Q2 2024 compared to Q2 2023, the super-premium segment (above about Rs. 67,100) continued to grow in Q2 2024. According to the renowned survey, in this particular segment, the iPhone 15, iPhone 15 Plus, iPhone 14, and iPhone 14 Plus together accounted for 77 percent of shipments, granting Apple an 83 percent market share. On the other hand, the Samsung Galaxy S24 and Galaxy S24 Extremely accounted for 11% of the cargo in this section and helped Samsung achieve a 16% market share.
Shipments of 5G smartphones increased from 49 percent in Q2 2023 to 77 percent in Q2 2024, according to the report. Shipments of 5G smartphones by mass funds increased 2.5 times to account for 45% of the market. In Q2 2024, the Redmi 13C, Oppo F25 Professional, Realme 12x, Redmi 12, and Realme C65 are among the top-shipped 5G smartphones.
Indian Smartphone Market Forecast for H2 2024
Even though Q2 2024 is the fourth consecutive quarter of YoY progress for smartphone freight, the report asserted that rising common promoting expenses (ASPs) and "muted consumer desire" were impeding rapid annual restoration.
The report predicts that the entry-premium area (approximately Rs. 16,800 to roughly Rs. 33,500) would "experience wholesome improvement." In the meantime, despite the release of reasonably priced 5G smartphones, the entry-level (below about Rs. 8,400) will continue to experience difficulties this year. The report concluded by stating that, in the next quarters, promotional efforts will be based on the improved advertising surrounding generative AI (GenAI) smartphones.
